There are a lot of ways you can make your name card interesting. However, not all of that can lead to an effective name card for an effective business introduction. Name card printing, although seemingly simple, must be planned well especially in its design. There are ways to get it right and ensure the positive impact to be given by your card.
Below you will find out how you can make an effective name card while keeping it simple and professional looking.
1. Put the most relevant information
It is understandable that you would want to put as much information as you can onto your card so that people can contact you easily from anywhere. Unfortunately, this often leads to a cluttered looking card and it won’t appear nicely. There is only a limited space on your card and you have to make it count. Don’t avert the focus of your recipient with including irrelevant information. Make sure to include the essentials of your name, title, company name, contact number, e-mail, and website. These days it is also beneficial to put social media information on your card and should you have one it is good to have the information available for your recipient. Keep your card simple and pleasant for the reader.
2. Ensure legibility
Unique font is one way to make your design stand-out and eye-catching. But this could be dangerous as too grand fonts will only cause confusion. Quirky fonts may also instead make you seem unprofessional. You have to make sure that the font of your choice isn’t too small, too fancy, or too distorted to read. Simplicity is highly preferred in a name card design.
3. Consider your audience
Different kind of design appeal to a different kind of business. You must know what kind of business you are trying to appeal to. Your design should be appropriate for them. If you have multiple businesses, you can utilize the two sides of the card for different designs. This will only work if the two businesses are still somehow related. If they are far too contrasting, you should consider having two different types of business card for distinct audiences.
4. Finishes
Other than relying on the design, you can opt for various types of finish that can enhance the look of your card. You may choose to gloss your card for a smooth finish, or even die-cut to make a more interesting design. Some emboss their cards or even use folds for their cards in order to create more space to fit more information in their card. Make sure that the finish you choose is relevant to your brand and doesn’t lessen the professional image of yourself and your company.
5. Print your card professionally
Surely printing a name card doesn’t seem to be a difficult feat and it’s likely to be something you can do on your own in order to avoid spending on a printing service. However, there is a huge difference between the quality of the card you can produce on your own compared to a professional printing service with their state-of-the-art equipment. It is always a good investment to put your money into producing a high-quality name card.
